Monday, September 15, 2008

Ads on blogs

In her comment on this post Marsha asked if I would consider putting ads on my site. It’s something I have thought about. Heaven knows, I'd definitely like to make a couple of bucks out of something I actively enjoy doing! (as opposed to my day job, which is pretty bleeeeuh!)

In my investigations into the whole "ads on blogs" thing, I came across a brilliant post on Scribbit which can be seen here. She pretty much answers every question I have had regarding advertising on blogs.

Having read what she has to say, and having done some more nosing around myself, I am hesitant to run ads on my blog. For starters, I like my blog to look quite uncluttered and no doubt about it, ads are inclined to clutter up a blog – I’m thinking along the lines of Adsense ads. I’ve also seen a couple of really nice blogs turn nasty after jumping on the marketing band-wagon. I’ve stopped visiting two blogs for this very reason; both were actively marketing products on their blogs in almost every second post. Horrible!

And then I read a post like this one on iMod and it gets me thinking again… But to get some perspective, iMod is huge, he’s in a completely different league to my blog. He gets literally thousands of visitors to his blog daily.

The bottom line is, from what I can make out, you need an awful lot of regular readers to make any worthwhile money out of ads and until you have that kind of readership, is it worth messing around with ads on your blog? Personally, I don’t think so.

Any thoughts??


Caz said...

hey lady :)
i would say no. not only do you need a lot of readers to make it financially viable, but you need a lot of readers CLICKING THRU those ads. I don't think i have ever clicked an ad on a blog before, so I don't reckon that many of my readers would either.

The Jackson Files said...

I've thought about this too, but I really don't think I have enough traffic on my lil old blog to make any money at all.

This answered a lot of my questions though, so thanks for that.

Elinor Dashwood said...

I totally agree with you about the way ads clutter up a blog. I have also stopped visiting a few blogs because, well, they're just so ugly and it's hard to find the blog for all the ads! It's like when you get a magazine and can't find the articles for all the junk in between! I think your blog is perfect the way it is!! It's enjoyable and it looks great.


allie said...

Ads on blogs .. .hmmm?

I confess with embarrassment that I am too insecure blogwise even to use the map thingie that shows the number of visitors in case they are as few as I secretly (well, not so much secretly any more!) fear.

So the thought of doing that has never entered my head but I guess you could do very well out of it.

You have a wide readership.

But ads creep in everywhere don't they?

My fav soapie "Egoli" (don't laugh - I love it!) has started introducing all kinds of merchandise to push through its story line.
I get ticked off - do they think we are that dim?!

They have their spots - and heaven knows there are enough ad breaks - now they horn in on the story too.

But on blogs - why not if you can earn painless bux with it

Lucy said...

hi Gill, it's funny just LAST week I gave some thought to making money on my blog!
It wasn't thru ads though, It was writing about their product once in a while. They paid you for each post through paypal. The funny thing is I signed up, and the next step was they check out your blog to see if your worthy ( i guess ) and if you don't hear back, don't bother trying again, You aren't what they are looking for!! TheY NEVER contacted me!! (the nerve!) Oh WEll, I think I curse too much possibly?
but if you're interested I will email u the link. Better than ads I think.

Janine said...

I tried Adsense for a while and made from them. I used Blogher a while back on my old blog ( and made a little money. What I like about them is that their ads are targeted and they don't feel intrusive.

Simply-Mel said...

I have been approached by a couple (literally 2) small companies to put their blinkie on my blog but I really feel it begins to detract from what I am about. I am not trying to make money and I dont want to use my blog to punt other peoples stuff. Thats just me though! I also dont have huge traffic though so not sure why they wanted to advertise...also made me weary!

Oh - and consider yourself tagged (if you wanna) for the movie casting of your life....!

Chris M said...

Hi Gill,

Firstly, thanks for the mention, I'm glad I could get you thinking. Secondly, please feel free to add me as a Skype contact and I will have a chat to you about advertising on your blog.

I would not recommend Adsense on your blog, I've been reading your blog for a while now, and don't think it's the right direction for you. I do have a couple ideas, which will be far less obtrusive!

Drop me a Skype message and I'll share some ideas with you happily.


Scribbit said...

I agree--though it never hurts to try something to see if it works for you. Maybe by dipping your toes in the water you'll feel more comfortable with the idea.

Gill said...

Interesting to see the different perspectives. Thanks Lucy and Chris for the offers, but for now I think I am going to leave my blog as it is. (Chris, I really appreciate your offer, but I don't have Skype!)

Jeanne said...

Tough one this. I think there is advertising and advertising. Here are my thoughts:

I can't stand blogs where the writer writes about a product for cash. I think it undermines the credibility of the blog.

I also don't like blogs where you work in certain words into posts that are hyperlinked to adverts. Irritating beyond belief and again undermines credibility IMHO.

I don't like blogs with banner advertising. I understand from the blogger's point of view that one well-paying banner advertiser is a lot easier to deal with than lots of little ones, but the banner is usually more prominent than the posts and I can't stand that.

I don't have a problem with Google Ads, BlogHer ads or the Amazon affiliate programme - they know their place and sit quietly in the sidebar. If your blog has the readership to make these viable, I see no reason why you shouldn't give these a whirl.

At the same time, I don't like to criticise anybody for making some moneyout of their blog. Yes, it's a hobby, but it's a particularly time-consuming hobby and if (like me) you are not on the most basic tier of your blogging software, there is a monthly cost involved. I don't see why, if you can, you shouldn't at least make enough cash to cover this.

I have been toying with adverts on and off for ages. Mostly, I'm too lazy to want to bother with the admin side - setting up a PayPal account and going through the registration and vetting process with the advertisers. But recently a South African food-related company asked me to place one small ad on my site targeted at the kind of people who read my blog. I figured I'd give it a whirl and see if it is worthwhile for them and for me. It won't pay much but it means the monthly Typepad subscription will be paid, and that's a bonus! I'll keep you posted...

angel said...

i've thought about it... like you said- you need lotsa readers to make it worthwhile.

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